Photographer: @iamenglee

ABOUT ME

ABOUT ME

PAULA

ABOUT

The Philosophy: Skin First. Features Focused.

I believe makeup should never be a mask. My signature approach is rooted in a skin-first philosophy—focusing on radiant, breathless complexions and accentuating your unique, natural features rather than hiding them. Whether I am working behind the scenes at a high-fashion editorial shoot or tailoring a look for a private client, my goal is always the same: to reveal a refined, elevated version of you.

The Philosophy: Skin First. Features Focused.

I believe makeup should never be a mask. My signature approach is rooted in a skin-first philosophy—focusing on radiant, breathless complexions and accentuating your unique, natural features rather than hiding them. Whether I am working behind the scenes at a high-fashion editorial shoot or tailoring a look for a private client, my goal is always the same: to reveal a refined, elevated version of you.

The Philosophy: Skin First. Features Focused.

I believe makeup should never be a mask. My signature approach is rooted in a skin-first philosophy—focusing on radiant, breathless complexions and accentuating your unique, natural features rather than hiding them. Whether I am working behind the scenes at a high-fashion editorial shoot or tailoring a look for a private client, my goal is always the same: to reveal a refined, elevated version of you.

Elian Kent

Photographer: @analogtoraw.sg

Elian Kent

Photographer: @syamcreatives

The Journey and Artsitry

The Journey and Artsitry

The Journey and Artsitry

Since launching Makeup by Paula in late 2025, the brand has quickly become a trusted name for discerning clients seeking sophisticated, bespoke beauty.

My creative passion thrives in the world of high-fashion and editorial artistry. Bringing concepts to life on the runway and collaborating with leading voices in the industry—from the innovative stages of Circular Fashion Week to dedicating my time and artistry to support the powerful Fashion for Cancer campaigns—keeps my work deeply rooted in both current trends and meaningful impact. This high-caliber editorial experience infuses everything I do, allowing me to bring a touch of runway refinement to every single client experience.

About Me